REALTORS® need to advertise online effectively to attract customers. In today’s bustling world of quickly growing technology, it’s unfortunate to say that a simple sign in the yard of a house that you’re selling with your photo on it might not be enough to do the trick anymore. More and more, folks are looking into their phones rather than out the window as they pass by.
But that doesn’t mean that you can’t embrace technology and make it In today’s bustling world of quickly growing technology, it’s unfortunate to say that a simple sign in the yard of a house that you’re selling with your photo on it might not be enough to do the trick anymore. More and more, folks are looking into their phones rather than out the window as they pass by.
But that doesn’t mean that you can’t embrace technology and make it work for you to increase your clientele and reach much bigger and better sales goals!
In this article, we’re going to discuss a few of the ways that you can use the internet for your benefit as a real estate agent.
Facebook, is, by far, the biggest social media platform to date. There are over one billion people that are active on Facebook. That’s a huge chunk of the population! So, with that knowledge, Facebook can be one of the first places that you begin your quest to better advertise yourself and your properties.
We’re not talking about the usual Facebook page for individual people. We’re talking about creating your very own Facebook business page!
Facebook has such a user-friendly setup, so don’t let the sound of that scare you. Essentially, what you’ll be doing is making a Facebook page just the way that you would if it were your personal account, but instead, with a business Facebook page, you can get ratings from previous clients, have them write reviews on your page, and it also provides a space to mention where your business is, what your phone number is, and what your personal business hours are. Last but not least with this, it also gives you an opportunity to briefly explain what it is you’re about as a real estate agent!
2.) Advertising through Facebook, Google, and Youtube.
For a small fee, you can create your very own ads that link to your website to advertise on the web pages that people visit. Whether you choose to tack on some ads to your business page, those will appear automatically to folks in your local area who have been searching terms that are relevant to you as a real estate agent.
Google has an ad program also, and just like Facebook, for a small fee, you can create ads that link back to your personal website. These ads will not only show up locally, however, but everywhere on the internet that you choose as soon as people begin searching related terms.
Youtube is a wonderful platform as well. This website delivers nothing but videos and isn’t very social, but it certainly can be utilized as a learning tool. You can upload videos of virtually anything that you want that you believe will help your business and then link the video to your website or even upload it to you Facebook business page!
One of the most popular things that many real estate agents do is virtual tours of the homes that they are selling. It can give potential buyers a 360 view of the house that they are thinking of looking at before they even come to see it! This is great because if prospective homeowners can see the home before coming to a showing, they have the opportunity to have their questions already prepared, rather than having to think of them on the spot- which can create a feeling of pressure. This also enables potential buyers to show off the property to their friends and family to get their opinion without scheduling additional showing appointments. That not only helps them, but enables you, the REALTOR®, to have more free time to do other important things as well!
Youtube is also a social media platform where you can upload some client success story videos! If your niche is more of business buildings rather than private properties, consider making a video with the new building owner about their plans for the space! This not only helps promote you as a REALTOR®, but it helps to promote the new local business as well.
3.) Your very own personal website
Creating your very own website that you can link to the aforementioned ads and social media platforms is a terrific tool to bring in the business. By creating your own website, those who are shopping for homes can get a better sense of who you are and what exactly you represent before ever even calling you. In addition to making Youtube videos and linking them to your site or your Facebook business page, you can also link them to your website! Another feature you might want to add to your site is uploading photos of some of your properties or have a special area on your site designated for setting up appointments! People are busier now than ever, and by having this, this can cut out quite a bit of time in the home buying/selling process!
Conclusively, only you know the area that you’re working in the best. If you’re in a more rural area, perhaps start with just the website, add it to your business card, and see where it goes. After seeing how much traffic your site generates, perhaps then move onto a Facebook business page and so on.
In a more condensed and populated area, definitely use all of the tools we’ve talked about today to get yourself out there! Where there are more people, there is more competition, and by utilizing all of these tools in a fun and creative way, you can undoubtedly stand out as a real estate agent among the rest!
It can be a lot to think about with everything else, but the time put into advertising yourself in the very best way possible pays off much more. Though it might be a little scary at first, embracing the new age of technology will definitely free up more time for you so you can get even more done and make sure you are being the very best REALTOR® you can be!
Photo Credit Above: Public Domain Image | Girl With Smartphone
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