It’s easy to get started with social media marketing, but you might lose track easily, and end up not achieving the goals you had set. Again, a DIY approach is not always good especially when you are new to SMM. As much as it is easy to get started on social media marketing (SMM), most people don’t know where to start. In this regard, you may consider outsourcing social media marketing to an experienced consultant. Here are some tricks to apply when you decide to hire a social media marketing consultant for your business marketing.
Choose a Consultant You Can Trust
When outsourcing social media marketing services, don’t just pick anyone, make sure you have trust that the company will deliver the results. A good social media marketing consultant will have positive feedback from his previous clients, and secondly, must be experienced. Therefore, take your time and research on the previous success of that company. To do this, you may browse through their profile online, and check for previous success stories. After you identify the companies they have worked for, go further and try to find out from two to three references how their experience was like, working with that company. Based on the feedback you will get, proceed and decide the perfect match for your business marketing.
Don’t Be Fooled by Empty Promises
Before you hire a social media marketing company, you have to be careful so that you don’t get lured by empty promises. Confirm that the companies listed as referrals have actually benefited as a result of marketing campaign they have run with the company you are about to hire. Remember that the consultant is also working towards getting more customers for their business, and they may use all sorts of promises to get your business You may consider seeking referrals specifically from REALTORS® who have run a successful Social Media Campaign in the past. This will actually help you outsource your social media marketing to the right company that understands the industry.
Be in Charge of Your Goals
Most people forget this and leave the social media marketing consultant to run their campaign. Well, this is an investment and you must guard it carefully. Therefore, consider a setup and strategy only approach because only you understand the nature of your business and your target clients. As much as you can relay this information to the social media marketing company, you need to be behind every move. Let the company play the setup and advisory role because that is their expertise. You have to advise them on the goals that you want to achieve and be specific to the target market so that they can set up the right campaigns. Have short term and long term goals clearly outlined. You might consider letting the consultant create the content, but with your guidance.
Continue Working Closely With Your Social Media Marketing Consultant
After the initial setup has been done and you are live on the campaigns, you have to work closely with your consultant. Schedule at least one meeting every week so that you can review the progress of the campaigns and get advised what needs to be done. This is supposed to be an interactive session, so you have to ask questions. Remember that social media marketing might not yield results instantly, while for others they get the results from the first advert sent out. However, this does not mean you should not question on why things are as they are. You should also monitor the activities that the social media marketing consultant is doing on your campaign account to verify that they are in line with your set goals. You will confirm this for your short-term and long-term goals. Recognize success and criticize failure constructively.
Have Access to the Analytics Report
As the campaign continues you need to monitor the reports from the campaigns. Therefore, make sure that you have access to the analytics report so that you can closely monitor what is happening. This will enable you to suggest new ideas to the social media marketing consultant, and also you will be able to directly engage the leads generated from the Social media marketing campaign. Remember that the likes and comments are indications of interest in your advert. Therefore, replying to them can bring some breakthrough and you earn more sales. Secondly, the social media marketing campaign is supposed to give you new leads to business opportunities that deliver sales.
Measure Your ROI to Qualify the Provider
As you proceed, measure your return on investment to determine if you are getting success as a result of the partnership with your social media marketing consultant. To do this, you have to analyze your financial statements and compare the numbers you previously achieved to the ones you are making as a result of the campaign. This is exactly why it is important that you get the reports. Sales might have increased as a result of some other sales strategy that you have applied and not directly related to this partnership. This ROI report will help you determine if it is worth continuing with the contractor or you have to terminate it and look elsewhere.
The goal of any social media campaign is to make sales that have a reasonable return on investment and secondly, to remain relevant in the market. Therefore, you should always be in charge of your social media marketing and make sure that you periodically measure your achievements and relate them to the set goals. The bottom line here is that you want numbers in the bank account not just likes and comments on your social media page. It is also important to note that though results might not show up instantly, you have to vet the new service provider often to make sure he is doing things right and as per the contract. Lastly, always work with a social media marketing consultant who you can easily reach and get a response from.
At PrimoAgents, we select Real Estate Agents based on certain criteria before letting them belong to our group. PrimoAgents are Real Estate Agents that are educated, experienced and tech savvy. Part of being tech-savvy is that they use social media as part of their Real Estate business. Seller Clients should look for a Real Estate Agent with a strong social media presence to ensure their properties are getting the exposure they deserve. Begin your search now for a PrimoAgent to work with by clicking here.
If you are an educated, experienced REALTOR® that uses social media in their business, you probably fit our criteria to join our Exclusive REALTOR® Referral Network. Click here to apply now.